Originally designed as an add-on to the building to generate a few extra dollars in sales, it proved to be the catalyst that propelled Wendy's from a four-store Columbus chain into a food service phenomenon. In , Dave began to franchise the Wendy's concept. His idea of selling franchises for entire cities and regions, rather than single units, was an industry innovation and enabled Wendy's to open more than 1, restaurants in the company's first months.
Under Dave's leadership, Wendy's led the industry in product innovations. In , the company was the first national chain to introduce salad bars, and in , Wendy's added baked potatoes to the menu.
Original Wendy's restaurant. The French Quarter in New Orleans was the location of this milestone — the 3,th restaurant. Dave Thomas starred in his first commercial in , and quickly became a nationwide household name.
After the first national campaign, Dave went on to appear in more than commercials through the years. The menu offerings rotated based on what customers were craving. The grilled chicken sandwich made its first appearance in as a lighter, lower calorie offering for customers seeking a non-fried chicken protein option. In , President George H. Salad on the run, anyone? In , Dave Thomas received his high school equivalency certificate and shared with 2, graduating seniors that he felt his biggest mistake was not finishing high school.
Twenty-five years and hundreds of thousands of exceptional high school scholar-athletes later, the program honored its final class of students in December Would you like a side of donuts with your hamburger?
Fans loved the spicy kick of the chicken complimented by mayo, lettuce, tomato and a toasted bun so much, it was announced that it would be offered as a full-time menu option in The U. Postal Service released a stamp to celebrate the joys of adoption, to raise awareness about the cause, and to thank those who had opened their homes to adopt children in foster care.
This effort was based on extensive research conducted by experts in animal behavior science. The two-story restaurant was built to hold customers. These coupon books are now called Boo! Since , more than 8, children have been placed in loving homes through WWK.
At launch and for no extra charge, Mom and Dad could swap out French fries for mandarin oranges and grab some milk for their kiddos instead of a soda. Speaking of upping the game, did you know you can request a pack of pecans to add a savory twist to your Frosty? A side of curly fries with your Baconator? Frosty with any purchase for an entire year. Wendy's proudly recognizes employees and all they do to make a positive impact in their communities through its Community Ambassador Grant Program.
Apple Pecan is still featured on the Fresh-Made Salads menu today. Named after its founder, this quarter pound, fresh, square beef patty was accompanied by a buttered and toasted bun, in addition to fresh toppings. A hotter and juicier product that made mouths water — Dave would be proud. The small but mighty Son of Baconator was launched in to give Baconator fans a chance to go big or go small. Bold new restaurant designs, product innovation, and engaging advertising and digital media were a few changes that customers began to see.
On your mark, get set, go! It might surprise fans, then, to know that a chocolate Frosty also contains vanilla. If you've ever eaten a Frosty, you may have noticed that the flavor isn't the rich chocolate you might find in a chocolate shake from Shake Shack or Five Guys. That's in part because of the vanilla flavor, which keeps the chocolate from becoming too overpowering.
Here's a little more about the sweet treat and how vanilla became a key flavor in the iconic dessert. Frostys have been around for more than 50 years. Fred Kappus, CEO of the Kappus Company, began working for his father's food service business in the late s, and fans can thank him for the tasty frozen treat.
As Wendy's explained in its Square Deals blog , Kappus began low on the totem pole, packing parts, unloading units of ice cream machines, and delivering equipment. But the job prepared him for his next gig: developing one of the most beloved malt drink recipes of all time. Thomas wanted Kappus' advice on a frozen dessert to add to the Wendy's menu—and Kappus suggested the Frosty.
The recipe for the Frosty was made with the intention of complimenting Wendy's hamburgers. Thomas thought consumers would like to wash down their burgers with something cold, refreshing, creamy, and sweet. He was right.
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