Great persuaders do three things:. If you want to persuade, you need to be understood. Great persuaders are effective communicators. Navy in , this design principle recognizes that systems work best when they are not complicated.
Successful marketers and politicians translate the complex and communicate with clarity. Messages that are clear and understood are the ones that stick. If you are applying for a job or want to be considered for a promotion, make a clear case.
Clearly communicate your accomplishments on your resume and in interviews. They will give up or lose interest. The clearer and simpler you are with your language, the more likely you will persuade them. They show. They show with pictures or with visual language. Images are powerful. They make the abstract concrete. For instance, you have an idea for a product that you want to pitch to your manager. Show her. If no shared advantages are readily apparent, it is better to adjust your position until you find a shared advantag.
The best persuaders closely study the issues that matter to their colleagues. They use conversations, meetings and other forms of dialogue to collect essential information.
They are good at listening. They test their ideas with trusted contacts and question the people they will later be persuading. Often this process causes them to alter or compromise their own plans before they even start persuading. It is through this thoughtful, inquisitive approach they develop frames that appeal to their audience. Reinforce your positions using vivid language and compelling evidence. Persuasive people supplement data with examples, stories, metaphors and analogies to make their positions come alive.
Connect emotionally with your audience. Although we like to think decision-makers use reason to make their decisions, we will always find emotions at play if we scratch below the surface. Good persuaders are aware of the primacy of emotions and are responsive to them in two important ways.
Firstly, they show their own emotional commitment to the position they are advocating without overdoing it, which would be counter-productive. Avoid the four big errors of persuasion From his painstaking research, Conger concluded that the big four mistakes in major persuasion projects are: Attempting to make your case with an up-front hard sell. Setting out a strong position at the outset actually gives potential opponents something to grab on to and to fight against.
Resisting compromise. Work to truly build a relationship. Just as active listening is important to business professionals, so is the ability to ask effective questions. The key is to ask open-ended questions and listen. An open-ended question forces the person you are talking with to give a more in-depth answer.
Let the conversation flow naturally, but allow the person you are speaking with to fully express their problems and needs so you can form a strategy for how you can solve their concerns. In business, communication is vital. A professional who has learned how to persuade others will talk noticeably less, encouraging others to talk more. This is effective because it allows you to gain trust by showing that you care about what they have to say. Letting people talk is one of the best ways you can help build rapport.
The more that someone opens up to you and talks to you, ultimately the more they trust you. Passion is incredibly important to building influence. Think about it this way.
When you are talking with someone about a product or service and you can tell they live and breathe it, you are more than likely drawn to them and whatever they may be selling. People buy into emotion. Persuasive people are genuine people.
These are individuals who strive to be honest in all walks of life and are comfortable in their own skin. Being genuine helps build trust amongst others because individuals know who you are and what you stand for. Do you want to be more persuasive? Well, invest in others.
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